The amount of cash and coins that we carry is declining. Alternative payment methods are growing in popularity. As we move towards a more cashless society, online giving becomes an important form of income for charities.
The forecast is positive, total giving is predicted to rise 4.3% in 2017. It is well known that making the decision to give is more emotional than rational, so how can charities use psychology and persuasion techniques to maximise the donations they receive?
I’ve shared my thoughts over on the Deeson blog.