There is no such thing as a boring project. There are only boring executions.

Irene Etzkorn

The feeling of being in competition for scarce resources has powerfully motivating properties.

Robert B. Cialdini

We have very little idea of how little we know. We’re not designed to know how little we know.

Daniel Kahneman

Good design, when done well, should be invisible.

Jared Spool

Asking “Why?” can lead to understanding. Asking “Why not?” can lead to breakthroughs.

Daniel H. Pink

If you think good design is expensive, you should look at the cost of bad design.

Ralf Speth