My colleague recently wrote a post called “Thinking Fast and Slow in Digital”. It was based on the namesake book, Thinking Fast and Slow by Daniel Kahneman. In his post Ronald shared his thoughts on how we can apply the learnings from the book to digital projects.
I’d been meaning to read this book for a while and Ronald’s post prompted me to move it to the top of my list. As I read it I drew my own conclusions about how the psychology described applies to design.