Thinking Fast and Slow in Design.

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My colleague recently wrote a post called “Thinking Fast and Slow in Digital”. It was based on the namesake book, Thinking Fast and Slow by Daniel Kahneman. In his post Ronald shared his thoughts on how we can apply the learnings from the book to digital projects.

I’d been meaning to read this book for a while and Ronald’s post prompted me to move it to the top of my list. As I read it I drew my own conclusions about how the psychology described applies to design.

Connections and creativity.

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In 1978, scientist and historian James Burke produced a ten part documentary called ‘Connections’. In this documentary series he traced back a (then) modern invention through the history of connected ideas that led to it.

Across the ten episodes the viewer goes on many weird and wonderful journeys learning such things as:

  • how the concept of credit can be linked to the invention of rocket fuel that put man on the moon
  • how many unconnected inventions came together to create the steam engine
  • how innovation of castle defences led to the modern movie projector and cinemas

I lost a good hour admiring flatguitars.com today. Love the illustration.

It’s inspired me to think of something similar to do. Perhaps baseball shirts or classic footballs.

Watch this space.

I’ve just watched the first episode of Black Mirror, Season 3.

It’s scary how perfectly possible it seemed. It could actually happen.

If society ever ends up like that I’m packing my stuff and going to live in the mountains.