Smiths Medical.

Smiths Medical is a global medical device manufacturer, producing everything from insulin pumps to tracheostomy tubes — and operates across the US, Europe, and the UK.

I worked in a newly formed digital team to embed a more customer-focused mindset, helping unlock faster delivery, better sales efficiency, and stronger alignment across the business.

In short …

Upskilled teams globally : Designed and delivered 12 digital content strategy training sessions across the US, UK, and Europe.
Dramatically improved time-to-delivery: Cut delivery time for custom tracheostomy tubes from 6.2 days to just 32 hours.
Boosted sales team performance : Built a tool that improved rep efficiency by 32%, and increased repeat orders.

Tracheostomy tubes from almost a week to deliver, to almost a day

Digitised a mission-critical workflow to reduce delivery time and eliminate costly errors.

Read the case study

Equipping sales teams to serve faster

Delivered a custom ordering tool that cut effort and improved customer satisfaction.

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Next experience

Deeson

2014 - 2019

That's a wrap.

If you'd like to chat, I'd love to hear from you.

Say hello – me [at] mikej [dot] design