Snowplow.

Snowplow is a B2B data pipeline that helps companies collect and shape behavioural data into a high-quality format for analytics, AI, and real-time decision-making.

As the first design and research hire, I joined during a period of rapid growth, helping evolve the company from a technical open-source product into a customer-focused data platform.

In short …

• Built foundations: Established a design system, introduced an evidence-led product process, and embedded user research practices
• Improved the product: Delivered a more accessible, intuitive, and value-focused journey for customers
• Scaled the team: Grew the design function from one to five, including hiring our first full-time researcher
• Evolved the culture: Brought customer-focus to a tech-led org and applied design thinking to solve broader business challenges
• Opened new revenue channels: Used lean, iterative methods to launch a self-serve trial experience

That's a wrap.

If you'd like to chat, I'd love to hear from you.

Say hello – me [at] mikej [dot] design